| MUMBAI:
European sports channel Eurosport will debut on 15 April, in Singapore on pay
TV platform StarHub.
Eurosport,
which offers both sports events channel Eurosport as well
as the 24-hour sports news channel Eurosportnews, currently
broadcasts in nine markets in Asia. The new deal means viewers
in Singapore will be able to benefit from access to a much
wider variety of sports with “live” events on almost
a daily basis. Eurosportnews is already currently a part of
the Family Plus digital group on StarHub.
Eurosport
MD in the Asia-Pacific Arjan Hoekstra says, “We are thrilled about the partnership
with StarHub enabling us to bring our unique sports offering to viewers in Singapore.
“Eurosport
is dedicated to bringing live coverage of world class events with a programme
line-up offering a true variety of at least 60 different sports at their highest
level of competition such as Athletics, Cycling, Motorsports, Rugby, Equestrian,
Sailing, Swimming and lots more. Eurosport is sure to expand the horizon of the
sports viewers in Singapore.” StarHub
VP cable TV services Patrick Lim says, "StarHub stays true to our commitment
to offer the most comprehensive sports coverage on local television. We constantly
strive to add more value for our customers, and the addition of the Eurosport
channel to our Sports Group is a clear sign of this. With the diverse range of
sports events on Eurosport, sports viewers in Singapore will enjoy even more variety
and choice than ever before".
Eurosport
is available on various platforms throughout Asia-Pacific,
such as in Hong Kong, Indonesia, the Philippines, Australia
and Malaysia,
Following
the launch of Eurosport, the number of channels packaged in
StarHub’s popular Sports Group will be increased to nine.
Eurosport will complete the portfolio of sports offered in
the sports group. StarHub Sports Group customers will access
Eurosport using their digital set-top box, HubStation or high
definition set-top box and they will have access to major
international sports events such as the women’s tennis
WTA Tour, Rugby Heineken Cup, the cycling world Tour of Italy.
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