MySpace in deal with content distributor ShineReveille
MUMBAI: MySpace, News Corp‘s online social network, is ready to launch a new global partnership with content distributor ShineReveille International.
The deal empowers MySpaceTV to internationally distribute its original content series in various forms including international television, DVD and merchandise.
The announcement of this new partnership was made at the MipTV television trade event in Cannes.
MySpace MD of International Travis Katz said, "MySpace provides the creative community with a launch pad to virally test and distribute content to the world‘s largest focus group. MySpaceTV has quickly become Hollywood‘s digital playground and our relationship with ShineReveille opens up the globe to MySpace‘s international content creators."
As the newly merged sales and distribution arm of Shine and Reveille, ShineReveille International is a member of the Shine Group of companies that includes Shine, Reveille, Kudos, Firefly and Princess Productions.
The company distributes programming from independent producers and US networks to approximately 150 territories worldwide.
Shine Group president Alex Mahon said, "MySpaceTV is a proven fertile ground for emerging creative approaches and techniques; this deal gives their content the opportunity to transfer directly to traditional platforms."
Adding to this, ShineReveille International president Chris Grant said, "There is an appetite to create versions of successful online content that can work for the traditional television platform, as MySpace have already demonstrated. This partnership allows this to be taken to the next level."
The distribution deal enables MySpaceTV content to be sold exclusively to television and traditional media by ShineReveille International, while MySpace retains all distribution rights in the U.S. as well as international web and mobile distribution rights.
MySpace‘s partnership with ShineReveille will create a new distribution model making MySpaceTV programming available to distribution platforms such as television, DVD and merchandise outlets worldwide.