Sony to launch new serial at 10:30 pm on 14 April

Sony to launch new serial at 10:30 pm on 14 April

MUMBAI: Sony Entertainment Television (Set) has gone on a soap launching spree. Soon after announcing the launch of a daily soap Sujata at 10 pm slot, the Hindi general entertainment channel is readying for another fiction show Waqt Batayega Kaun Apna Kaun Paraya at 10:30 pm.

Both these shows will kick off on 14 April, replacing the current reality series Ustaadon Ke Ustad.

Waqt Batayega Kaun Apna Kaun Paraya is produced by Creative Eye.

Commenting on the new show, Set creative head Sanjay Upadhyay said, "Waqt Batayega? is an effort to bring realistic stories to the viewer. The core of this story is very strong and very much relevant in today‘s time when people are always struggling to judge who is their own and who‘s not. The story is a mirror to the bitter reality which still exists in our society."

Waqt Batayega Kaun Apna Kaun Paraya is a story of Rudra, an adopted girl who enjoys the love and affection of her father Biswajeet, who hails from one of the biggest Zamindar families in Kolkata. However, the other family members have always considered her an outsider. She yearns for mother‘s love but her foster mother Yashomati does not show any affection towards her. The story comes to full circle with Yashomati realising her worth after she gets deceived by her own sons and accepting Rudra as her daughter, a daughter Yashomati has longed for.

"The subject of Waqt Batayega? is very sensitive and we are glad that Sony Entertainment Television has liked the concept and we hope it touches the viewers‘ hearts too. It is a very different story. In a society where male child rules, here is a family that is longing for a girl child. The show attempts to explore and understand the importance of a girl child in a family and society at large," said Creative Eye chairman and MD Dheeraj Kumar.

To support the storyline, the serial has names like Mukesh Khanna, Kishori Shahane Viz, Nishigandha Wad, Gufi Paintal, Nayan Bhatt, Eva Grover and Payal Sarkaar as actors in it.

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