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BANGALORE:
Zee Kannada has announced the fourth season of its talent
hunt reality show Sa Ri Ga Ma Pa. This season, like
the immediate previous one, will be called Li’l Champs
and is aimed at children between the age group of seven and
12 years.
The
new season starts on 12 April. Miditech Bangalore is the production
house for the programme.
Some
of the other reality shows/talent hunts that have been driving
Zee Kannada’s growth are Gold Rush and Komedy
Khiladigalu. The channel claims that the third season
of Li’l Champs garnered the highest ratings in
the south Indian GEC space on weekends when it was broadcast.
The
first season of Sa Ri Ga Ma Pa was for singers of all
age groups while the second season was for housewives. The
third and the most popular by far was Li’l Champs.
Initially,
Zee Kannada had considered the fourth season for senior citizens,
but the popularity of the initial edition of L’l Champs
changed that, according to industry sources.
The
title or anchor sponsor for the three previous seasons of
Zee Kannada’s Sa Ri Ga Ma Pa has been Garnier
Fructus. The title sponsors for the fourth season are yet
to be revealed. Some of the other advertisers on the show
include HUL, Jyoti Labs, Tata Tea, Ricket Benkeizer and GSK.
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