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MUMBAI:
Audiences in North Bengal and Sikkim can now listen to the
BBC's infotainment shows on the Siliguri-based Radio Misty
94.3 FM.
The
partnership with BBC World Service ensures that listeners
in the region can now tune in to the BBC's infotainment updates
and chat shows tailormade for India's FM market.
BBC
World Service business development manager Vineeta Dwivedi
says, "Partnership with Radio Misty 94.3 FM means we
can now connect with the audience in this region. Our special
infotainment programming adds an edge to a local FM station,
and we are hopeful that Radio Misty's audience will welcome
the addition of BBC programming to their favourite station's
radio mix."
The
BBC programming includes infotainment updates, BBC Ek Minute
- taking listeners inside the world of sports and entertainment
every half-hour, from 8 am to 8 pm, Monday to Friday. Every
Sunday, audiences will be treated to the BBC's weekly chat
show, BBC Ek Mulaqat, presented by BBC India editor
Sanjeev Srivastava.
The
programme profiles India's prominent people from the world
of media, films, sports, business, arts and politics. BBC
Take One will feature previews and box-office reports
of new Bollywood and Hollywood films releasing in the week.
The unique sports magazine BBC Fun and Games will provide
a weekly round-up of the recent sporting action from around
the world.
Adds
Radio Misty CEO Nishant Mittal, "I am delighted that
our radio is the first FM station in the region to enter into
partnership with BBC. The alliance with the BBC is a major
boost in our station's efforts to offer quality content and
entertainment to our listeners. The BBC programmes will keep
the listeners in north Bengal and Sikkim updated about sports
and showbiz happenings around the globe, and will enable them
to enjoy unique chat shows with their favourite celebrities
– all from their local FM station of choice."
BBC's
FM programmes can be currently heard in 11 more cities in
India. In addition to the BBC's main FM partner, Radio One
in Delhi, Mumbai, Bangalore, Ahmedabad, Chennai, the programmes
are available on Radio Chaska (Gwalior), Radio Choklate (Bhubaneswar,
Rourkela), Radio Tadka (Jaipur, Udaipur) and Radio Tomato
(Kolhapur).
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