Disney to launch channel for preschoolers in Latin America
MUMBAI: Disney and ESPN Media Networks Latin America have announced the launch of their new Playhouse Disney Channel in Latin America.
The 24-hour channel will have programming especially designed for preschoolers aged 2 to 5 years.
Playhouse Disney will join Disney channel and Jetix cable channels that claim to have presence in 19 countries across Latin America.
Furthermore, the chanel will be offered in the basic subscription package offered by Cablevisión, Multicanal and Teledigital from 1 June.
The Walt Disney Company Latin America president and Disney Media Networks (Latin America) GM Diego Lerner said, “With this (Playhouse Disney), we provide a special place on our screen for children aged 2 to 5. We want them to have their own space to learn, play and be entertained by their favourite characters, available 24 hours a day.”
On broadcast in Argentina, Lerner added, “We are pleased to make our entry in Argentina with this new channel through some of the most important MSOs in this region namely Cablevisión, Multicanal and Teledigital. Now, this will help us reach their three million subscribers in Argentina.”
The channel will have three feeds in Latin America: the North feed (Caribbean countries, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Dominican Republic and Venezuela), the South feed (Argentina, Bolivia, Chile, Paraguay and Peru), and the Brazil feed.
While the North feed and the South feed will be in Spanish, the Brazil feed will be in Portuguese.
Playhouse Disney is a learning-based channel with music, stories, learning segments about nature, the English language and the development of motor skills, among others.
It includes all-time preschoolers‘ favourites and new animated and live-action series.