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MUMBAI:
Disney and ESPN Media Networks Latin America have announced
the launch of their new Playhouse Disney Channel in Latin
America.
The
24-hour channel will have programming especially designed
for preschoolers aged 2 to 5 years.
Playhouse
Disney will join Disney channel and Jetix cable channels that
claim to have presence in 19 countries across Latin America.
Furthermore,
the chanel will be offered in the basic subscription package
offered by Cablevisión, Multicanal and Teledigital
from 1 June.
The
Walt Disney Company Latin America president and Disney Media
Networks (Latin America) GM Diego Lerner said, “With
this (Playhouse Disney), we provide a special place on our
screen for children aged 2 to 5. We want them to have their
own space to learn, play and be entertained by their favourite
characters, available 24 hours a day.”
On
broadcast in Argentina, Lerner added, “We are pleased
to make our entry in Argentina with this new channel through
some of the most important MSOs in this region namely Cablevisión,
Multicanal and Teledigital. Now, this will help us reach their
three million subscribers in Argentina.”
The
channel will have three feeds in Latin America: the North
feed (Caribbean countries, Colombia, Costa Rica, Ecuador,
El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama,
Dominican Republic and Venezuela), the South feed (Argentina,
Bolivia, Chile, Paraguay and Peru), and the Brazil feed.
While
the North feed and the South feed will be in Spanish, the
Brazil feed will be in Portuguese.
Playhouse
Disney is a learning-based channel with music, stories, learning
segments about nature, the English language and the development
of motor skills, among others.
It
includes all-time preschoolers' favourites and new animated
and live-action series.
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