France, Singapore launch cross-platform programme challenge

France, Singapore launch cross-platform programme challenge

CANNES: Canal France International (CFI) and the Media Development Authority of Singapore (MDA) announced at MipTV the launch of the "France-Singapore Cross-Platform Programme Challenge" to promote new cross- and multi-platform content collaboration and strengthen bilateral ties.

Supported by CFI and the MDA, in partnership with TV France International, the inaugural competition invites proposals for programmes with cross-platform exploitation potential and a focus on topics of interest to Europe and Asia.

Participants are challenged to conceive compelling factual-based programme concepts which leverage on the strengths of traditional and new media platforms. Two winning entries will be picked by a judging panel and each stands to win a cash prize of 15,000 Euros.

The Challenge is the first initiative following the signing of the CFI-MDA Memorandum of Understanding (MoU) in Singapore in November 2007. The MoU aims to facilitate co-production opportunities and digital broadcast training collaborations between France and Singapore.

MDA CEO Dr Christopher Chia says, ?Singapore is delighted to collaborate with CFI, to explore the creation of quality factual content that can, at the onset, potentially be repurposed and distributed across multiple exciting digital platforms. As one of Asia?s leading hubs for English-language factual content, Singapore is strongly-positioned to tap on the rising North American and European interest in Asian folklore, localities, culture and society. This Challenge is a move in the right direction and paves the way for such collaborative initiatives in future.?

CFI DG Jean Mino says, ?For CFI, the launch of the Cross-Platform Programme Challenge in partnership with Singapore?s Media Development Authority constitutes a new step in our collaboration with Asian television channels. This Challenge is a perfect way for us to identify emerging talent from France, even as we foster more collaborative efforts with our current slate of 20 partners.?

The closing date for submissions is 15 September 2008 and the two winning entries will be announced in Singapore, at the Asia Television Forum (ATF), held from 10-12 December 2008. The ATF is an anchor event of the Asia Media Festival (AMF) 2008, a premier trade market and festival hosted by the MDA.

The Challenge will be judged by an international panel comprising media industry experts from France, Singapore and Korea.

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