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CANNES:
Canal France International (CFI) and the Media Development
Authority of Singapore (MDA) announced at MipTV the launch
of the "France-Singapore Cross-Platform Programme Challenge"
to promote new cross- and multi-platform content collaboration
and strengthen bilateral ties.
Supported
by CFI and the MDA, in partnership with TV France International,
the inaugural competition invites proposals for programmes
with cross-platform exploitation potential and a focus on
topics of interest to Europe and Asia.
Participants
are challenged to conceive compelling factual-based programme
concepts which leverage on the strengths of traditional and
new media platforms. Two winning entries will be picked by
a judging panel and each stands to win a cash prize of 15,000
Euros.
The
Challenge is the first initiative following the signing of
the CFI-MDA Memorandum of Understanding (MoU) in Singapore
in November 2007. The MoU aims to facilitate co-production
opportunities and digital broadcast training collaborations
between France and Singapore.
MDA
CEO Dr Christopher Chia says, “Singapore is delighted to collaborate with
CFI, to explore the creation of quality factual content that can, at the onset,
potentially be repurposed and distributed across multiple exciting digital platforms.
As one of Asia’s leading hubs for English-language factual content, Singapore
is strongly-positioned to tap on the rising North American and European interest
in Asian folklore, localities, culture and society. This Challenge is a move in
the right direction and paves the way for such collaborative
initiatives in future.”
CFI
DG Jean Mino says, “For CFI, the launch of the Cross-Platform
Programme Challenge in partnership with Singapore’s Media
Development Authority constitutes a new step in our collaboration
with Asian television channels. This Challenge is a perfect
way for us to identify emerging talent from France, even as
we foster more collaborative efforts with our current slate
of 20 partners.”
The
closing date for submissions is 15 September 2008 and the
two winning entries will be announced in Singapore, at the
Asia Television Forum (ATF), held from 10-12 December 2008.
The ATF is an anchor event of the Asia Media Festival (AMF)
2008, a premier trade market and festival hosted by the MDA.
The
Challenge will be judged by an international panel comprising
media industry experts from France, Singapore and Korea.
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