(27 September 2007 4:45 pm)

MUMBAI: The Nielsen Company has begun the public beta testing of Hey! Nielsen, an online social networking site.

The site is aimed at diverse range of pop culture enthusiasts who are eager to make their voices heard to Nielsen clients and other decision-makers in the entertainment industry.

Nielsen hopes that Hey! Nielsen would be an effective mechanism for Nielsen to explore – and define – a wide variety of experimental media and marketing research.

The site, which was open only to Nielsen employees for closed testing over the past few months, is now open to the public at www.heynielsen.com.