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MUMBAI:
The Future Group has bagged the title rights for the upcoming
India Australia one day international series. The tournament,
which is called as Future Cup starts with the first match
in Bangalore from 29 September.
 As
the title partner for the cricket series, Future Group will
be associated with the development, branding and promotion
of the game to be played between the two world Champions -
ICC world cup champion Australia and the recently crowned
World Twenty20 champions, India. The matches will be played
in Bangalore, Kochi, Hyderabad, Chandigarh, Vadodara, Nagpur
and Mumbai.
Says
Future Group's group CEO Kishore Biyani said, "Cricket
is a passion that binds every Indian together. It is also
one of the most powerful communication platforms for brands
and companies. In the backdrop of the spectacular performance
of the Indian team in the recent months, Future Cup is bound
to generate further interest and support for the game."
The
schedule for the Future Cup is as follows:
- 29
September, Saturday at Bangalore (Day and night Match)
- 2
October, Tuesday at Kochi
- 5
October, Friday at Hyderabad
- 8
October, Monday at Chandigarh
- 11
October, Thursday at Baroda
- 14
October, Wednesday at Nagpur
- 17
October, Wednesday at Mumbai (Day and night Match)
Future
Group is one of the country's leading business groups present
in retail, asset management, consumer finance, insurance,
retail media, retail spaces and logistics.
Future
Group companies include Future Capital Holdings, Future Generali
India Indus League Clothing and Galaxy Entertainment that
manages Sports Bar, Brew Bar and Bowling Co.
Future
Capital Holdings, the group's financial arm, focusses on asset
management and consumer credit.
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