UTV eyes movies at Mipcom; to sell Bindass' show formats

MUMBAI: UTV Global Broadcasting Ltd (UBL), the broadcast arm of UTV, is eyeing movie acquisitions at Mipcom. It will also exhibit its existing formats on its recently launched youth channel Bindass.

Says Bindass CEO Zarina Mehta, "We will be primarily eyeing movies at Mipcom. Also, we want to sell Bindass show formats for Lagegi, Shakira and Sun Yaar Chill Maar."

UTV‘s movie acquisitions are expected to supplement the content demands for its upcoming movie channels. UBL plans to launch a world cinema channel and a Hindi movie channel.

The company will also look to add movies to the Bindass library. Bindass currently has approximately eight to nine hours of programming in the form of movies.

"We are currently screening Hindi as well as dubbed movies on three slots - 12 noon, 5:30 pm and midnight," says Mehta.

Further, Mehta reveals that she wants to replicate the Bindass model by launching similar channels in other countries.

"I want to use the Bindass model for launching channels in countries like Malaysia, Indonesia and Sri Lanka. But as of now, I want to do one thing at a time," she says. Bindass officially launched on 24 September.

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