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Mipcom 2007 participation expected to cross 12,000

MUMBAI: The global audiovisual and digital market Mipcom 2007 is slated to kick off on 8 October and culminate on 12 October in Cannes, Palais des festivals, France. The 23rd edition of the event is expected to have over 12,000 participants is attendance this year. This year, India has been named the Country of Honour due to its burgeoning media market.

According to Ficci senior director Amita Sarkar, "The aim is to bring the Indian entertainment industry to an international scale. The industry has matured enough now to collaborate with global players and itself become a global player."

"We are also looking at this event to draw expertise in ideation and cutting edge technology through India‘s largest entertainment event - Frames," she said.

"Its been three to four years of lobbying, the fact that we invited top dignitaries like Paul Zilk and Paul Johnson who saw the Indian market for themselves the fact that the industry has grown rapidly as well as the opportunity that India offer," Sarkar added.

Representing India and leading Indian entertainment companies are media moguls including Zee Network and the Essel Group of Companies founder and chairman Subhash Chandra, UTV Group founder and chairman Ronnie Screwvala, Sony Entertainment Television India CEO Kunal Dasgupta and B.A.G Films & Media Ltd MD Anurradha Prasad among others.

The total number of exhibiting firms is 1,625 from across 59 countries worldwide. The number of companies registered is 3786 and the total number of TV buyers this year has touched 3822.

The top 10 biggest stands from across International markets include Telefilm Canada, Warner Bros. International Television, CBS Paramount INT‘L Television, The Marketplace, NBC Universal Television Distribution, TV France International, Freemantlemedia, Disney ABC International Television, Sony Pictures Television International and Discovery Communications Inc.

The top 10 countries from participating companies include UK, USA, France, Canada, Spain, Germany, Italy, Japan, Australia, Korea. This year, two new countries are on board - Antigua and Liechtenstein.

Among the exhibiting companies the top 10 ten countries are UK, USA, France, Spain, Canada, Italy, Germany, South Korea, Japan, Belgium.

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