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MUMBAI:
The television trade event Mipcom, which takes place next
month in Cannes, France, will have a Green TV day on 9 October.
A
series of conferences will host major international media
groups. News Corp, Nat Geo, BSkyB and MTV will talk about
how they are tackling green issues. Research company 'The
Wit' will offer examples of Green programming from across
the world and across the different genres. The Green TV Day
will be closed by the conference 'Pangea Day: Can Film Bring
the World Together?'
Another
session on that day will focus on Brands and Content.
Brands, agencies and content creators will discuss new ways
to reach the empowered consumer. This conference track will
feature speakers like @radical.media president entertainment
and media Robert Friedman, BBDO Paris and CLM BBDO president
Valérie Accary, O&M executive director branded
content and entertainment Douglas Scott and Endemol International
senior executive director, commercial and creative affairs
Mike Morley.
On
the opening day 8 October there will be a Superpanel- 'View
From the Top: Media Leaders' Roadmap for the Future of TV'.
As
audiences change their viewing habits and technology shakes
up the media industry, top TV executives have described the
state of play as everything from "schizophrenic"
to "my big fat digital future." This panel of industry
leaders sorts out who's in control in today's new media landscape.
Viewers
now have huge sway over what, when and where they watch. Media
companies have more outlets than ever, as the world spends
trillions of dollars building new Net and wireless conduits
that feed TVs, PCs, mobile phones and other gadgets. This
creates huge opportunities for new entrants.
Everyone from the Big Telco to Big Internet to the kid next
door is stepping in. It all threatens the age-old truism that
content is king - or does it? And who will get the advertising?
The
panel speakers are Sky Italia CEO Tom Mockridge, Disney-ABC
International Worldwide Television and Disney Media Networks
president, global distribution Ben Pyne, Orange- France Telecom
Group senior VP content services Hervé Payan, Discovery
International president and CEO Greg Ricca Babelgum CEO Valerio
Zingarelli.
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