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Mipcom to have a Green TV Day

MUMBAI: The television trade event Mipcom, which takes place next month in Cannes, France, will have a Green TV day on 9 October. A series of conferences will host major international media groups. News Corp, Nat Geo, BSkyB and MTV will talk about how they are tackling green issues. Research company ?The Wit? will offer examples of Green programming from across the world and across the different genres. The Green TV Day will be closed by the conference ?Pangea Day: Can Film Bring the World Together??

Another session on that day will focus on Brands and Content. Brands, agencies and content creators will discuss new ways to reach the empowered consumer. This conference track will feature speakers like @radical.media president entertainment and media Robert Friedman, BBDO Paris and CLM BBDO president Val?rie Accary, O&M executive director branded content and entertainment Douglas Scott and Endemol International senior executive director, commercial and creative affairs Mike Morley.

On the opening day 8 October there will be a Superpanel- ?View From the Top: Media Leaders? Roadmap for the Future of TV?.

As audiences change their viewing habits and technology shakes up the media industry, top TV executives have described the state of play as everything from "schizophrenic" to "my big fat digital future." This panel of industry leaders sorts out who?s in control in today?s new media landscape.

Viewers now have huge sway over what, when and where they watch. Media companies have more outlets than ever, as the world spends trillions of dollars building new Net and wireless conduits that feed TVs, PCs, mobile phones and other gadgets. This creates huge opportunities for new entrants.

Everyone from the Big Telco to Big Internet to the kid next door is stepping in. It all threatens the age-old truism that content is king - or does it? And who will get the advertising?

The panel speakers are Sky Italia CEO Tom Mockridge, Disney-ABC International Worldwide Television and Disney Media Networks president, global distribution Ben Pyne, Orange- France Telecom Group senior VP content services Herv? Payan, Discovery International president and CEO Greg Ricca Babelgum CEO Valerio Zingarelli.

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