Tangerine Digital to expand offerings through Mipcom

MUMBAI: Tangerine Digital known for it content repurposing services for the mobile and web, will visit Mipcom to expand its existing offerings and enter new areas of production.

The venture in which TV18 group founder-promoter Raghav Bahl has a 50 per cent stake, recently created and launched a youth social networking portal Campus18.com and wants to create a footprint in television content production as well.

Says founder CEO Puneet Johar, "We want to be a 360-degree entertainment company offering services across the spectrum - TV, mobile, web and even animation films. Mipcom will be a good opportunity to capitalise on our existing services and expand into newer areas of production."

Elaborating further on the Mipcom agenda, he says, "We will offer our existing services for the voice and video platforms. Also, we hope to become digital content representatives for new international content providers across all mediums."

Johar feels that Mipcom 2007 is a significant milestone for Indian television, since the event has selected India as the ‘Country of Honour‘ for this year.

"India as a market is getting increasing prominence. The growth has been equally good across multimedia platforms and it is great chance for Indian content-providers and format owners to showcase our talent and creative services on the international stage," he says.

Tangerine Digital has been involved providing video services on broadband, voice and video services on mobile for Star India, enabling a voice platform for Mobile ESPN apart from content repurposing and mobile content creation for National Geographic (NGCI) Washington.

It is also in a partnership with Malaysia based Silver Ridge Technologies for the mobile and video space for telecom companies in the south east Asia.

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