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 MUMBAI:
ZeeNext, the upcoming general entertainment channel (GEC)
from the Zee bouquet, has unveiled its brand identity and
logo.
Targeting
a younger audience base as opposed to Zee TV, the tagline
for the channel is 'Dil Wahi, Dhadkan Nayi'.
ZeeNext
business head Punit Goenka said, "Keeping in mind ZeeNext's
positioning and popular consumer feedback, we have finalised
this logo through a rigorous selection process. The logo resonates
the attributes of the channel namely, young, fresh and contemporary
and hence the choice of the colour."
He
added, "The tagline, 'Dil Wahi, Dhadkan Nayi,' has an
emotional connect. We have tried to bond with our loyal audiences
of Zee TV by giving a younger treatment to the traditional
stories that they have been seeing in the past."
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