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MUMBAI:
The Good Earth Super Series 2007 has kicked off in Chennai.
Organised by Havas Sports, this is a five city-six tournament
tennis event.
The
first edition of the series spans Chennai, Hyderabad, New
Delhi, Bangalore and Mumbai in that order. The Good Earth
Super Series aims to promote young talent below the age of
16 and groom them to be internationally competitive at an
increasingly younger age.
To
qualify for the tournament finale, players would need to participate
in a minimum of three of the five tournaments that are a part
of the Super Series.
Akin
to the 'ATP Masters', the grand finale will have the top eight
players from each age group compete for the ultimate honor
of becoming the Good Earth Super Series Champion 2007. The
grand prize for the winners includes a fully sponsored three-week
tennis training camp in France followed by four tournaments
in their respective age groups across Europe.
Around
350 entries have already been registered for the Chennai tournament
qualifying rounds. The tournament will be held at the SDAT
Tennis Stadium in Nungambakkam.
Moving
from city to city, the Good Earth Super Series is set amidst
plenty of on-ground activation designed to create awareness
around tennis as a sport, the need for health and fitness
in one’s life especially the need for a healthy, nutritious
and well balanced diet. The event is scheduled for 9 September
between 2 pm and 6 pm at the SDAT Tennis Stadium with Vijay
Amritraj being present for the occasion to interact with the
children. Other exciting activities will be conducted to create
a true carnival atmosphere for all present.
Each
of the five cities will also have its own large format school
contact programme that takes the spirit of the associated
brands and the game of tennis to the targeted children. A
poster campaign across 100 schools, followed by the Jetix
Hardest Hitter contest in 50 of the 100 schools was launched.
The
Tamil Nadu Tennis Association is playing an active role in
helping Havas Sports spread communication around the tournament
to popularise the tournament and call for entries in the interior
markets that have a strong tennis focus.
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