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MUMBAI:
Zee Group is considering setting up a joint venture with a
local partner in the Middle East to launch TV channels for
the region.
Zee
is in talks with Middle East Broadcasting Centre (MBC) for
launching a channel in the local language, says a source in
the company.
Zee
would offer its Hindi movie content which would be converted
into the local language, the source adds. The other areas
of negotiations include localisation of content for the new
channel.
"The
talks are on but nothing has been concluded yet," the
source says.
Zee
already runs a youth, music and lifestyle channel called Zee
Arabiya. The channel caters to the Arab region's 'international'
yuppies and music lovers in English, Arabic, and other Asian
multi-cultural programming mix.
MBC
runs a slew of channels in the Middle East.
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