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MUMBAI:
British and European fans of Formula 1 will soon be able to
enjoy their favourite sport live in high definition quality
on big screens equipped with surround sound in the comfort
of an auditorium.
SuperVision
Media will present Formula 1 races live to audiences in selected
cinemas across the UK and beyond, starting with the Formula
1 Gran Premio d'Italia from Monza on 9 September.
The
races will be screened uninterrupted with coverage especially
tailored for the cinema audience and a dedicated expert commentary
team.
The
images will be produced to high definition standards. With
Dolby 5.1 surround sound, viewers will experience the roar
of the circuit all around them.
SuperVision
Media chairman John Webber says, "Formula 1 in Cinema
is a fantastic new way for fans to enjoy their favourite sport.
The excitement of Formula 1 and the intensity of the cinema
experience are perfect for each other. It’s the next
best thing to being at the race."
The
firm adds that Formula 1 in cinema offers marketing opportunities,
ranging from cinema branding and on-screen promotions to hospitality
and private screenings for clients and staff.
From
the 2008 season, Formula 1 in cinema will be available on
250 screens across Europe and over 200 in North and South
America. Expansion into Asia is scheduled for 2009.
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