(7 September 2007 3:04 pm)

MUMBAI: TV18 group has taken its virtual shopping brand HomeShop18 to the web. It has launched an e-commerce portal www.homeshop18.com.

HomeShop18 aims to represent a one-stop shopping destination for all segments including youth, men, women and children. Customers can choose from a range of branded products across various categories along with value-added propositions.

A 24-hour call center also allows customers to call in and book orders as per their convenience. It will deliver products to over 1,600 cities free of cost.

Customers also have the option of sending products to multiple shipping addresses while placing a single order. It also offers a 15-day, no questions asked money back guarantee, states an official release.

Customers can review his order, apart from tracking the status of his orders online at any point in time. It has multiple payment options like credit cards, cash on delivery amongst others.

HomeShop18 CEO Sundeep Malhotra said "HomeShop18 is here to establish virtual retail as the preferred shopping vehicle for the Indian consumer through unmatched convenience, outstanding product quality and exceptional value, all delivered at the customer's doorstep anywhere in the country. We are here to deliver an experience that is both enjoyable and rewarding for all customer segments, with an assurance that what you see is what you get and to emphasize this confidence, we offer a 15 days, no questions asked money back guarantee. Our aim is to continuously provide value-added propositions for our customers and this is just the first step."

Said HomeShop18 VP finance and operations Raman Gulati, "This is a platform which is built to deliver outstanding customer experience and it's uniqueness lies not just in the way we have built the technology back-end, but more importantly in the way we have partnered with the best brand owners, who share our goals to deliver outstanding customer value. Of course, all of this is brought to life by some simple, yet focused, customer practices such as free home delivery, money back guarantee and more. I am confident that we will attract a large number of customers, who will come on board and become HomeShop18 loyalists."

HomeShop18 plans to introduce loyalty programs, multi-level marketing and referral marketing where customers can recommend it to other customers and gain points for doing the same. It will also introduce detailed product infomercials and shows on the website thereby enabling customers to view the product demo thoroughly before purchasing the product.