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Rogers
adds, "Retailers such as Best Buy and
Circuit City are enthusiastic about our
new HD product and are embracing TiVo in
new and unique ways including better merchandising,
improved floor placement, demos, and more
aggressive positioning of Tivo as a centerpiece
to an HD media center.
"Early
indications are that retailer orders are
very promising, which we believe will lead
to sequential improvements in Tivo-Owned
gross additions in Q3. The new Tivo HD product
was launched with virtually no hardware
subsidy through the direct channel and in
retail with a lower subsidy compared to
the standard definition product.
"This
is another positive step for TiVo's marketing
strategy to redirect investment from hardware
subsidies towards a more advertising-centric
approach."
On
the mass distribution side of the business,
the Tivo on Comcast service continues to
progress well. Comcast stated, "We
will commence the TiVo rollout process shortly,
which will continue rolling out throughout
the fall in Comcast's New England Division
including metro Boston, Southeast Massachusetts
and New Hampshire."
Comcast
has just agreed to fund significant additional
development work to bring the Tivo service
to other Comcast platforms, including Scientific
Atlanta set top boxes.
Tivo
continues to expect that a shift away from
hardware subsidies towards a more advertising-centric
marketing approach will continue to have
a positive impact on the company's financial
profile as compared to last year, as it
has over the past two quarters.
Rogers
continued, "Increased consumer demand
for high definition products, which accelerated
retailers' movement toward high definition
sales, resulted in a continution of the
tepid trend in standard definition sales.
"Consequently,
we ended the quarter with higher than anticipated
inventory levels of long-lead time components
and parts related to our standard definition
product. Because of the continuing HD trend,
it was prudent to reserve against this long-lead
time inventory. It is noteworthy that the
analogue basic cable market as well as homes
currently not looking
to upgrade to high definition television
present an opportunity for us as the Tivo
standard definition product is the only
option for the these approximately 30 million
homes where DVRs are desirable.
"We
are not abandoning this space, but have
to re-focus our marketing efforts to reach
this consumer since retailers are now fully
focused on HD."
Service
and technology revenues increased 7 per
cent to $56.5 million, compared with $52.8
million for the same period last year. Service
revenues were $53.4 million, compared to
the year ago quarter when service revenues
were
$49.4 million. Technology revenues were
$3.1 million, which was lower than expected
due to timing of development work related
primarily to DirecTV and international opportunities.
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