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MUMBAI:
Devine Entertainment is looking to capitalise on the global
distribution of film and television content.
It
has announced an expansion of its multi-year distribution
agreement with Carrere Group to market the company's primetime
series in France and other French-speaking territories and
their family television series in all territories outside
of the US worldwide.
The
announcement signals a key step in Devine's initiatives to
unlock substantial additional revenue potential of the company's
already revenue-positive library of film and television programmes.
Carrere
will market Devine's new show Across the River to Motor
City and other titles in the Company's proprietary film
library at bext week's television trade event Mipcom
in Cannes, France.
Under
the distribution agreement, Carrere will also continue to
sell Devine's award-winning 18-film library of historical
family films, including the Company's acclaimed franchises
The Artists' Specials, The Inventors' Specials
and The Composers' Specials.
Devine
Entertainment president and CEO David Devine says, "We
are thrilled to be working with a company with the superior
resources and reputation of Carrere Group. Claude and Axel
Carrere are world leaders in primetime and children's programming,
and subsidiary rights management."
"Working
with Carrere will enable us to unlock substantial additional
value in our existing library of films in markets outside
of North America, and allow us to expand the international
opportunities for new production. We believe this will be
the beginning of a long and lucrative strategic relationship."
Carrere
has commenced initial sales of Devine's titles with new broadcast
licenses in Russia, Poland, Ukraine and the Middle East. In
addition, Carrere was instrumental in closing license fees
from Paris-based broadcaster France 5.
Carrere
Group president Axel Carrere says, "We are very pleased
to represent Devine Entertainment's films and their proven
track record around the world. This relationship offers us
an opportunity to expand sales of Devine's new primetime programming
as well as their unique brand of inspiring films for families
and children that fits well with Carrere's own proprietary
brands of films and television programmes."
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