Endemol secures format deals ahead of Mipcom


MUMBAI: Endemol International has announced it has completed a slate of deals around the world for some of its top formats in the run up to Mipcom 2007.

The game show 1 vs. 100 has been sold to Channel 13 in Thailand for a run of 13 episodes.

Reshet in Israel is helping itself to a further 12 episodes on top of the 18 already produced following the show‘s success, which has seen it ranked in the top 5 highest rated programmes of the week. The format has now been sold to 26 territories worldwide.

In Eastern Europe, Endemol‘s music reality format Operacion Triunfo has become the first reality format ever to be adapted locally in Ukraine, having been sold to New Channel. This follows the success of the format in Russia where Channel 1 has just commissioned a seventh series. Meanwhile, The Hidden Talent show has been sold to TNT.

Endemol’s game show formats are also proving popular in Russia where Watch Your Step has been bought up by RTR and a kids version of Beat the Nation has been sold to RTR.

In Poland Celebrity Daycare Centre has just gone to air having been picked up by Polsat, and is performing well above channel average in its weekly on Saturday night slot with audiences shares of up to 19.2 per cent. As a result Polsat has already ordered a further 6 episodes.

Elsewhere in Europe, Endemol Italy‘s version of Gay,Straight or Taken, known locally as Scelgo Te, has been bought up by Sky Vivo and is set to premiere on 15 October. This follows the success of the format in Germany where the local version (Date oder Fake) has become popular on Germany’s music channel Viva.

In Greece, 20 episodes of Set For Life have been bought up by Mega as a weekly series and 13 episodes of Last Passenger has been sold to Antenna as a weekly show, launching this October.

Moving East to Turkey, talent show format My Name Is... has been picked up by Channel D and is due to launch later this year. Deal Or No Deal has also been snapped up in Turkey and is launching this month on Show TV.

Over in Malta Deal Or No Deal has become the first ever format to be acquired and adapted in the territory having been sold to TVM. 39 daily episodes will now debut this October.

In the US Hot Tub Ranking has been sold to Fox Reality. Meanwhile in Canada a fourth series Loft Story has just gone to air having been bought up by Quebec’s TQS.

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