will be a platform for companies to collaborate
on improving the digital home entertainment
experience and bringing advanced interactive
features, including web-enabled features,
to digital downloads that go to DVDs, PCs,
gaming consoles and cell phones.
is part of Microsoft's larger plans in not
only becoming an active supporter of the
HD DVD format but also being a driving force
in adoption of the format. The company is
pairing up with the main promoter of HD
DVD Toshiba to highlight existing and future
interactivity features of the format.