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MUMBAI:
Lycra and MTV have kicked off their model hunt for the Lycra
MTV Style Awards 2007. The event, held in Mumbai, saw Neha
Dhupia and Sheetal Malhar as the judges whereas Cyrus Sahukar
hosted the entire event.
The
model hunt will also be held in Delhi and Bangalore on 5 October
and 8 October.
The
winners of the model hunt get to sashay the ramp on 'My Tee',
the fourth interpretation of the Lycra MTV Style Awards 2007
theme - "It's My Style". This line will be created
by students chosen from the designer hunt. These students
will be mentored by designer Vikram Phadnis, who will help
them put their collection together.
MTV India VP marketing Aditya Swamy said, "Young people
today are full of toxic ambition. Lycra brand and MTV are
coming together to give them an opportunity to make a dream
come true. Through this hunt young everyday people get to
be a part of our premier fashion event, thereby reinforcing
the fact that MTV is the universe of the young, for the young,
by the young."
'Uniforms',
'Gangs' and 'Retro' are the other three interpretations of
the theme, 'It's My Style' that will be showcased by Abhishek
and Nandita, Vikram Phadnis and Manish Malhotra respectively.
Brand
partners for the hunt are Park Avenue, Lee Cooper and Lifestyle.
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