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MUMBAI:
Asian satellite operator Asiasat and US entertainment network
E! Entertainment Television have announced the signing of
a contract to distribute the E! International Network to Asian
cable and satellite networks, terrestrial stations and pay
TV platforms through Asiasat 2’s wide C-band coverage
beam and full transponder C-band MCPC platform operated by
Asiasat’s Tai Po Earth Station in Hong Kong.
E! International is an entertainment channel focussing on
Hollywood, celebrities. Broadcast officially commenced on
Asiasat 2 from the 1st of July. Under the agreement, Asiasat
provides E! Entertainment with a total transmission solution
including C-band capacity, the MCPC platform and uplink services
from AsiaSat’s Tai Po Earth Station.
The
channel’s signal is directly transported by optical fibre
to AsiaSat for distribution to Asia and Australasia via AsiaSat
2’s full transponder MCPC platform.
Comcast
International Media Group president Kevin MacLellan says,
“We selected AsiaSat 2 because its excellent penetration
supports our strategy to further expand our distribution growth
and audience access in Asia. In addition, the Asiasat 2 MCPC
platform gives us the flexibility for future expansion when
we are looking at launching additional channels to Asia in
the near future."
Asiasat
CEO Peter Jackson says, “We are very pleased that Asiasat
2 was selected by E! Entertainment as its key satellite platform
in the Asia Pacific region. With this world famous entertainment
channel on board, Asian viewers are getting a fantastic array
of content delivered by Asiasat 2. We look forward to further
supporting the transmission needs of Comcast in Asia”.
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