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Mauj Mobile introduces 'Gita sholkas' for mobile phones

Indiantelevision.com Team

(2 October 2007 5:30 pm)

MUMBAI: Mauj Mobile which provides mobile VAS solutions has introduced Gita Shloka Service for mobile users. The new service provided by mauj Mobile is availabe in 108 shlokas, which form the crux of the 'Geeta Saar' at a subscription rate of Rs 30 per month.

Mobile Users can opt for their favourite shloka to set as their background music, ringtone, caller tune or alarm alert. They can also choose to send the shlokas as a voice or a text SMS. Mauj Mobile also provides an interactive voice response feature for the outbound call every morning.

An official press release stated that Mauj will roll out the product in three phases, each phase targeting a different lingual market. The first phase will have the shlokas recited in Sanskrit followed by their meaning in Hindi, so that people understand their real significance.

The second phase of the launch will focus on those individuals who are relatively more comfortable with English. So while the original shlokas will be in Sanskrit, their meaning will be explained in English.

Mauj Mobile also plans to target the lingual diversity across the country by tapping the regional masses in the third phase of the launch. In this phase the shlokas will be made available in various regional languages, including Marathi, Tamil, Telegu, Kannada, Gujarati, Oriya, Bhojpuri and Punjabi.

The Gita Shloka service is at present available to Airtel subscribers. However Mauj Mobile is planning to take this offering to other service users shortly.

People Infocom(Mauj) CEO Manoj Dawane said, "Mauj Mobile has to its credit a large repertoire of devotional content, from which we have drawn the vision to create this offering. We are extremely optimistic about the acceptance of this product, not just amongst our Indian customer base but also across non-Indians with an affinity to Indian culture and spirituality. Through this initiative, Mauj Mobile has attempted to bring together two seemingly unlike concepts - mobile technology and spiritual connect, in keeping with the highest standards of quality that has always been associated with Mauj Mobile."