Television

IBN 7 media partner for Filmy's 'Bollywood Ka Boss'

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MUMBAI: Filmy has roped in IBN 7 as media partner for their new reality quiz, Bollywood ka Boss. Slated to kick off in January 2008, the quiz show will attempt to find the supreme Hindi film buff that will walk away with prize money of Rs 5 million.

Created by Siddhartha Basu's Synergy Adlabs, Bollywood Ka Boss will be hosted by Boman Irani.
Through this partnership, IBN 7 will present the property through frequent programming highlights till the Grande Finale. There will be regular segments on IBN 7's film-based programme - Premiere 7 focusing on the show, the participants, the host and sneak-peeks of what to expect in the coming weeks.

"In collaborating with Bollywood ka Boss, we are recognising the popularity of such reality shows and attempting to meet the infotainment needs of our viewers. It is our pleasure to work with Filmy on this initiative and look forward to partnering with them for similar ventures in the future," said CNN-IBN and IBN7 director marketing and online projects Dilip Venkatraman.
Additionally, news stories profiling the contestants, special interviews with Boman Irani and Siddhartha Basu along with capsules on the news wheels following the progress of quiz show will also be included.

"We are extremely delighted to have IBN 7 on board as the television partner for Bollywood Ka Boss. This tie-up not only ensures great visibility for our show but also allows both the channels to collaborate on cutting-edge programming innovations," said Filmy business head Shailesh Kapoor.

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