Firangi acquires 2,000 hours of content at Mipcom


MUMBAI: SaharaOne‘s world television channel Firangi, which would air international content from across the globe, has made the best out of its visit to Mipcom.

According to the channel‘s business head Rajeev Chakrabarti, the channel has acquired a whopping 2,000 hours of content, thus completing its first phase of acquisitions.

"We were clearly the largest Indian buyers at Mipcom. On board we have about 2,000 hours of content, which will take care of approximately a year‘s programming needs," says Chakrabarti.

The acquired content library is across a variety of genres. "We have acquired short series primarily action thrillers, dramas, romantic comedies, telenovelas from regions like Europe, US, Latin America. There is however, no Asian content yet," says Chakrabarti.

The channel has tied up with about eight content providers worldwide. "When we conceived Firangi in June, we got in touch with international content providers and had been reviewing a host of content for the channel. Mipcom, essentially was an event for us to close our deals," he says.

Elaborating on the target audience for the channel, he says, "Our research across ten Indian cities has showed that there is large audience base, which is young in mind and waiting to see different cultures, locales, international fashion. They are waiting to consume content within their boundaries of sensibility as long as they can watch it together with their family."

Firangi will further acquire more content through international trade events like America Film Market, MipTV amongst others. The channel is slated to go on air this year.

Latest Reads

2017 for infotainment and lifestyle channels

MUMBAI: The infotainment and lifestyle genres can’t compete with GECs when it comes to ratings but that doesn’t dampen the spirits of channel heads. New shows are constantly launched to engage the tight community of viewers that channels in the category command.

Specials Year Enders
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories