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Truveo, Kewego to make brand video searchable online

Indiantelevision.com Team

(17 October 2007 6:00 pm)

MUMBAI: Video search engine company Truveo has announced that it is working with Kewego to enhance its video search engine with content from hundreds of European major-brand video producers.

These efforts represent one more step in Truveo’s mission to be the best place to find videos on the Web. Truveo is owned by AOL.

Truveo CEO and co-founder Timothy Tuttle says, "In the past 12 months there has been an explosion of professional video on the web. Kewego is one of the leading distributors of major-brand video in Europe and we are excited to work with them to make it easy for users to discover all of their high-quality content."

Kewego general director and co-founder Oliver Heckmann says, "Video search is becoming the primary way that users discover new video online, and Truveo is clearly a video search leader. Through our work with Truveo we are looking forward to allowing our partners to reach millions of new users with our high-quality content."

Kewego has developed a European white label video platform serving the largest European Television, Press and Internet group and gathering more than 10 million unique viewers each month. Its solutions are used by customers including M6, Television Española, Lycos, Orange and G+J.