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MUMBAI:
ImaginAsian TV which brings Asian content to American viewers,
will soon launch its newest South Asian block, Simply Desi.
ImaginAsian TV president and COO J. Edward Lee said, "We
are very excited about this new block, providing more South
Asian entertainment for our audience."
The
Simply Desi block includes Koffee with Karan wjhich
airs in India on Star World, ICC Cricket World, Newsweek South
Asia, My India, and an ImaginAsian TV original production,
Pulse – the desi beat.
Pulse
– the desi beat hosts, Christopher Beier, Melanie Kannokada,
and Simran Kochar introduced themselves and their individual
segments.
Simply Desi kicks off on 20 October.
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