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Mipcom 2007 sees record attendance of 13,000+

CANNES: It was wind down time today at the 23rd edition of the audiovisual and digital market Mipcom 2007 in Cannes, Palais des festivals.

And as has been the trend over the last few years, the market saw record attendances, the biggest jump of course being witnessed by India. The Mipcom Country of Honour saw participation up a massive 392 per cent over last year with 220+ delegates present this year.

With 545 stands, from 4,581 companies and 105 nations represented, the event saw attendance cross the 13,000 mark (after Day 3 it stood at 13,295).

This market is of course about business, so the statistic that there was a 10 per cent increase in programme TV buyers from 3,847 to 4,237 was of course a most relevant piece of information.

This year also saw 1,801 exhibiting companies from 62 countries showcasing their products.

The top 10 biggest stands from across International markets included Telefilm Canada, Warner Bros. International Television, CBS Paramount International Television, The Marketplace, NBC Universal Television Distribution, TV France International, Freemantlemedia, Disney ABC International Television, Sony Pictures Television International and Discovery Communications Inc.

This year, 11 new countries came to the market – Antigua, Belarus, Cuba, Fiji, Liechtenstein, Mozambique, Namibia, Niger, Puerto Rico, Senegal and Tanzania.

A new featured event that was well received by all delegates was the Green TV day on 9 October. A series of conferences that hosted major international media groups - News Corp, Nat Geo, BSkyB and MTV - discussed how they were individually tackling green issues.

Research company ‘The Wit‘ offered examples of Green programming from across the world and across the different genres. The Green TV Day closed with the conference ‘Pangea Day: Can Film Bring the World Together?‘

Pangea Day is a global event slated for 10 May 2008 that will showcase short films from around the world. On the day, venues in Cairo, Dharamsala, Jerusalem, Kigali, London, New York City, Ramallah and Rio de Janeiro will be linked in a four-hour global broadcast featuring films, speakers and music. The event will be streamed online, on TV, in digital cinemas and on mobile phones.

Reed Midem television division director Paul Johnson said this would be an endeavour actively supported by the organisation right up to ‘D Day‘ on 10 May.

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