The stories are adapted from nine original children’s storybooks published under MDA’s First Time Writers and Illustrators Publishing Initiative, which supports aspiring authors and illustrators in the publication of their first works. The short-form animated series is slated for telecast on Singapore broadcaster MediaCorp TV12’s Kids Central channel at the end of this year.

MDA CEO Dr Christopher Chia said, “We are delighted that our print-to-screen initiative Tales Alive will debut at MIPCOM. This animated series as an excellent example of how Made-by-Singapore content can be adapted across different platforms. Such multi-purposing of content extends the shelf-life of original properties and opens up new revenue opportunities for industry players.”

The Singapore slate of programmes at Mipcom comprises of 46 factual, lifestyle and animation titles in High-Definition (HD), continuing a strong trend of HD programming by Singapore companies exhibiting at the MIPCOM markets.

Reflecting Singapore's traditional strengths in factual programming, the line-up features 27 documentaries and 23 lifestyle shows, including new completed factual programmes such as Bang Singapore’s First Flower, Sitting In Pictures’ Kylie Kwong: My China, and Oak3 Films’ Taming the Savage: Prowess, Plunder and Butchery of the Far East Pirates, which is in production. Oak3 Films is co-producing the documentary with Korea’s Channel Q, and is the first project under the Co-production agreement signed between MDA and the Korean Broadcasting Commission in June this year.

Besides factual programming, the Singapore Pavilion will also showcase a line up of animated content, as half of the programmes on offer comprise animation titles including new ones like Scrawl Studios’ Clang Invasion, Pixelworx’s Free Radicalz and Fist of Light by Peach Blossom Media. 57 projects are making their market debut at Mipcom.

This year marks the seventh year of Singapore’s participation at Mipcom. Singapore’s content producers, post-production talents and media content management service providers will be promoted at the Singapore Pavilion, under the umbrella positioning of Singapore Media Fusion to reflect the collective richness and diversity of the Singapore media industry, and amplify the strengths and offerings of local creative talents.