Specials

Money not enough to succeed in India, Screwvala warns international players

CANNES: Amongst all the India high fives chatter on the opening day of Mipcom, UTV Group founder and CEO Ronnie Screwvala offered a reality check to both Indian as well as international companies on the opportunities and challenges of doing business in India.

Screwvala‘s session with Anil Wanvari, founder and CEO of Indiantelevision.com, was clearly aimed at cutting through the bombast and some of the points he made will have made some really big global conglomerates a tad uncomfortable.

To quote from some Screwvala-speak: "I do believe that in many aspects, many of the multinationals that have come into the country, may not have had the best experience. My question to them for coming in, in the future is always going to be, ‘What‘s your value add?‘ Because India is a very unique market.

"And if you‘re coming in there thinking, ‘Well we can go out there and buy. We can go out there and give large amounts of money and display that.‘ I dont think necessarily, that‘s going to be the way that India is going to welcome that player."

Screwvala took the examples of long invested in India conglomerates like Time Warner (CNN & Cartoon Network), Viacom (MTV, Nick, Vh1), Sony, Pearsons, Kerry Packer (Channel 9), Disney (Disney Channel, Toon Disney and now Hungama) and News Corp (Star) to make his point.

Said Screwvala of Warner, "CNN and Cartoon Network have really not had an India agenda though they have been in India for the last 15-20 years. CNN finally licensed their brand name to a local news channel (Network 18‘s CNN IBN) for as cheap as a million dollars. That clearly articulates a lack of strategy for the Indian environment."

Pearsons (print) and the Packer group (TV) had both burned their fingers in India and in the process burned off $ 100 million each, he pointed out.

Interestingly, even News Corp‘s Star is not as rosy a story as commonly perceived, Screwvala pointed out. Looked at for the period between 1992 and 2007, net-net, the cumulative P&As would not be on the plus side, was Screwvala‘s view. Why? Because between 1992 and 2000, Star was bleeding big time, particularly on the huge investments it made to launch DTH then, which proved a non-starter.

Even Star‘s market dominance of 2000-2005 was one of missed opportunities, according to Screwvala. He believes that not enough was done then to monetise and leverage the dominance Star plus enjoyed then.

His advice to international companies - "Ask the question: ‘What‘s your strategy? What‘s your value add?‘, before taking the plunge."

On the domestic front, Screwvala sees cable as being the single largest bottleneck to the evolution of the industry to the next level. The cable industry would require anywhere between $5-10 billion dollars of investment in hardware if it was to evolve into the new digitalised world and that wouldn‘t happen without regulation of the cable industry, Screwvala stressed.

He remained unimpressed by calls for regulation in other parts of the broadcast value chain though.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/rajiv.jpg?itok=_XjLJGEq
Govt extends support to M&E sector in fighting digital piracy

NEW DELHI: The government of India yesterday stressed that it stood alongside the media and entertainment (M&E) industry in fighting digital piracy to safeguard loss of revenue and ease norms for doing business, while CII entertainment committee head and Viacom18 group CEO Sudhanshu Vats.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/05/Media%20and%20Entertainment%20Industry.jpg?itok=MnCSdBVE
M&E industry to hit Rs8 trillion revenue by 2022: report

According to a report published by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), India’s media and entertainment (M&E) industry is expected to reach revenue of Rs7.5-8 trillion by 2022 from an estimated Rs4.5 trillion in 2017. Over the next five years, the industry...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/01/atf_0.jpg?itok=tdmv_6Vr
ATF’s first Animation Pitch announces winners

MUMBAI: As the Asia TV Forum (ATF) draws to a close today. The event saw several activities such as an exciting round of on-stage pitches where producers from all over Asia presented their ideas, the winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and the unveiling of the...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/28/ATF800.jpg?itok=7d6mb_hu
Indian OTTs to be in focus on day 2 of ATF

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/25/Kriss_Barker.jpg?itok=vVWGtO0T
'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/atf.jpg?itok=Pv-14Qq8
ATF 2017 attracts Indian content studios, both big and small

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) is round the corner and the buzz around the event only seems to be ramping up. This year, the forum will see around 60 countries from all over the globe. From 28 November to 1 December 2017, more than 90 thought leaders will deliver...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/atf.jpg?itok=J8JpuLp1
Singapore's ATF 2017 promises more than ever

Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from ---...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/13/MIPCOM800.jpg?itok=G89xfoU-
MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Chhota%20Bheem_0.jpg?itok=ehNRJugd
Chhota Bheem becomes Mighty with Netflix

CANNES: The studio behind the popular animated show Chhota Bheem, Green Gold Animation has been commissioned by Netflix to make an exclusive 13-episode series on its trademark show. Paradoxically titled Mighty Little Bheem, the series is set to be released in August 2018. Each episode of Mighty...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories