The three-day event will also discuss content protection, new media, HD and digital TV developments and the role of the government in the television universe.

The first day will have a conference on content protection. This session gives a background on content protection and its benefits to consumers. It will cover the basics of the technology: what it is, why we need it, and how it may be deployed.

The speakers are Motion Picture Association - International senior VP and regional director Mike Ellis, Media Development Authority of Singapore chief information officer Yeo Chun Cheng, Motion Picture Association executive VP and chief strategy officer Dean Garfield and Motion Picture Association of America senior VP and CTO Jim Williams.

This will be followed by a discussion on new media. Movies today are delivered through various platforms: Digital Versatile Disks (DVDs), satellite, cable, Internet protocol TV (IPTV), web-based downloads, peer-to-peer downloads and mobile.

The Internet has made much headway in terms of movie distribution. New media provides new distribution opportunities, sometimes augmenting and sometimes competing with the existing avenues. What are best strategies to promote consumer and business satisfaction in the age of new media?

Shedding light on this will be Nokia head mobile TV and video experiences Asia Pacific Pawan Gandhi, MediaCorp Technologies VP new media technology Kenneth Lee, National University of Singapore (NUS) lecturer Daniela Plewe.

Another session will look at how HD and digital TV developments are taking shape in Asia Pacific. How do we promote digital content? How should device makers support this transformation? Answering these questions will be Verimatrix chief sales and marketing officer Steve Oetegenn, FujiTV Television Network IPR supervisor Youji Itagaki, DVB content protection technology chairman Chris Hibbert, and secretary-general of China DRM.

Ther final session looks at the role of government. Government and regulation can often aid the proliferation of content. What are current regulatory initiatives and issues for the digital future?

Government plays a significant role in the proliferation of content and creative industries. However, governments in Asia face many priorities such as R&D, training, legislation, enforcement, standards, and awareness, in relation to content protection.

What are the new technological developments of concern to governments? What are levels of Technological Protection Measures (TPM) implemented in Asia Pacific? What are key challenges for government?

The speakers are Time Warner director international relations and public policy, Asia Pacific Alvin Lee, Rajah and Tann partner Rajesh Sreenivasan, Lovells partner, ontellectual property, media and technology Gabriela Kennedy, Multimedia Super Corridor (MSC), Malaysia VP, corporate affairs Kamil Othman.