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MUMBAI:Amrita
TV has launched a public service initiative 'Send an SMS.Save
a Child' to help the underprivileged children.
The entire SMS revenue garnered by the viewer's votes on the
reality shows of the channel will be donated for the education,
shelter and health care of underprivileged children, stated
an official release.
To
showcase the campaign, the channel has produced a Public Service
Announcement, directed by film director, Shyamaprasad. He
is also president for programmes at Amrita TV.
In
all reality shows of Amrita TV , the success of the contestant
is dependent entirely on public voting through SMS votes.
Currently there are four reality shows playing simultaneously,
seven days a week --viz Super Star Global, Super Dancer
Junior, Best Actor, Raga Ratnam Junior.
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