| Martha
Stewart says, "We are delighted to be
teaming up with Comcast to offer inspiration
and instruction through this incredible technology.
Our creative and beautifully produced content
will be presented with clarity and brevity
for video-on-demand, and is geared toward
users who want to make their lives and homes
more beautiful, more comfortable, and more
functional."
Martha
Stewart Living Omnimedia (MSLO) president
broadcasting Sheraton Kalouria says, "We
are truly excited about this new media opportunity
which marks the broadcasting division’s
first video-on-demand initiative. Joining
forces with the country’s leading communications
provider is a natural extension of our business,
allowing us to stay in front of consumers
24/7 with a channel that is uniquely Martha
Stewart.
Programming
will be seasonally appropriate and refreshed
each month, providing holiday recipes, decorating
and entertaining ideas as well as inspiring
ideas for special events such as weddings
and birthdays.
MSLO
also will use this platform to introduce
Martha Stewart lifestyle programming to
Spanish speaking viewers with a section
devoted to a Spanish dubbed version of segments
from Martha Stewart Living.
Martha
Stewart On Demand categories will mirror
many of those available now through the
company’s website, www.marthastewart.com,
including food, home and decorating, crafts,
gardening, weddings and kids.
Additional
categories include a rotating seasonal or
holiday category, pets, exclusives (a home
for original programming) and en Español.
Collectively,
there will be approximately 100 different
segments available at launch for viewing
on demand.
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