Reebok’s Paint your T-shirt campaign targetted kids through the TV and Retail media.

Reebok India MD Subhinder Singh Prem says, “Kids are real, authentic, courageous, innovative and individualistic and are a true epitome of our brand values. They are free spirits and have a fearless attitude which inspires us. We at Reebok celebrate this uniqueness of kids and help them fulfil their potential by providing them products with pat-breaking technologies.

"Notable amongst them is Versaflex which helps in proper foot and arch development for growing kids. We are dedicated and committed to empowering kids by providing a range of specially designed soccer boots, cricket boots, cricket equipment, basketball shoes etc. that would help them achieve what they are capable of. As a brand we have an enormous opportunity ahead of us to be the enablers for kids to fulfil their potential.”

Dhoni said, “Reebok has been supporting young athletes across sports and has helped them in enhancing their performance all these years. This effort is in line with Reebok’s vision of fulfilling potential and enabling kids to nurture their talents. This event takes me back memory lane. I grew up playing tennis ball cricket in my colony. I was a good student in school and loved listening to music.”

Later in true-blue fashion designer style, Dhoni and the models escorted the kids on the ramp.
Dhoni felicitated the kids and painted a T-shirt to celebrate the spirit of Cricket.

The biggest award for these kids in appreciation of their efforts was the sports scholarship which was awarded to them by Reebok that would endow the winners of the Paint your T-shirt contest with a pair of shoes every year till they complete school.

Reebok also plans to create a complete line of T-shirts inspired by the designs created by these young designers.