Sabsey Favourite Kaun (SFK) gives an opportunity not only to vote for the winners of every single category but also shortlist the stars as nominees. The votes will be counted for popularity and not performance.

Stars who have not even had a single release in the last year also stand a chance to win on the basis of their popularity.

This year the voting can be done for the categories of Sabse Favourite Hero, Heroine, Naya Hero, Nayi Heroine, Comic Hero and Sabsey Tez Sitara.

Idea Sabsey Favourite Kaun has invited votes from the audiences of not only in India but also across the globe from Middle East, South East Asia, US, UK, Pakistan, Afghanistan, Australia and New Zealand.

Speaking on the announcement of SFK 2007, Star India VP marketing and communication Prem Kamath said, "Sabsey Favourite Kaun has been a transparent yet powerful barometer to judge the true popularity of our Bollywood stars. As the competition hots up in the film industry, the spirit of the mega opinion poll this year is to bring out the winning factor amongst the fans. The year 2006 saw the biggest blockbusters in the film industry, 2007 has opened new ways of scoring at the box office. Star Gold, being India's sabse favourite movie channel has distinct plans to reach out to all the national and International fans so they can vote for their Sabsey Favourite Star."

Like the previous seasons, this time too on Sabsey Favourite Kaun each fan who votes has a chance to be the Idea Sabsey Bada Fan. This contest is open to all the national and international Bollywood fans and the one who sends in the maximum number of votes will get a chance to meet his /her favourite star at the event.