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MUMBAI:
In an attempt to have an all-India readership, DNA (Daily
News & Analysis) has forayed into the Gujarat market with
a simultaneous launch of its Ahmedabad and Surat editions.
Diligent
Media Corporation Limited, which owns DNA is a joint venture
of Dainik Bhaskar Group and Zee Group.
Diligent
Media Corporation CEO KU Rao said, "DNA, through its
innovative content and cutting edge design has already created
a stir in the Mumbai market, reflected in its 20 per cent
growth in readership which now stands at a whopping 6.32 lakh
(632,000) as per IRS 07 R2."
DNA
Ahmedabad resident editor Shyam Parekh said that in-depth
research had helped in adapting the richness of DNA Mumbai
- in content and design --- to Ahmedabad's English readers.
The attempt is to give them an interesting mix of local news,
sport and entertainment apart from well-rounded coverage of
regional and national events.
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