Sabharwal will head the distribution of a bouquet of channels that B.A.G Films plans to launch later this year.

Sabharwal comes in from Videocon DTH Venture where he was working as head- distribution and content. He has earlier with Nimbus Sports Broadcast Limited, Times of India group, Sony Entertainment Television and Zee Telefilms Limited in various positions.

Sabharwal has more than 16 years of experience in sales, marketing and distribution in national as well as international markets.

B.A.G Films and Media Limited MD Anurradha Prasad said, "We welcome Sabharwal in our company and we are confident that his vast experience in the field of media and entertainment would add to the growth of the company."