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said all this had obviously led to technological and commercial pressures
and changes in professional practices for the media sector.
Inaugurating
a seminar on Media and its Responsibilities here yesterday,
the Minister said the media was rightly acknowledged as one of the
important pillars of democracy as it performed the most critical
function among institutions that contribute to the makeup of a public
sphere in society. It is always interesting to study how the
media report and interpret political events and issues, and how
media itself influences the political processes and shapes public
opinion, he said.
The
Minister said it was very important for the small and medium newspapers
to grow in order to ensure multiple access to media by everyone,
including the poor and underprivileged sections of society. These
newspapers were largely catering to information, communication and
entertainment needs of rural and semi-urban India. They drew their
strength from being local. One needed to appreciate that people
belonging to rural areas possibly would not have access to mediums
like internet and satellite and cable television. Their information
requirement could either be met by Doordarshan, Radio or newspapers.
Singh
said he was aware that small and medium newspapers had to face problems
because of small scale of production and lack of resources for continuous
technological improvement in production processes. Small newspapers,
because of their inherent disability to circulate in huge numbers,
and their localized nature, failed to attract enough commercial
advertisements, adversely affecting the quality of news gathering
and the final product.
Others
who spoke at the seminar included former Governor Bhishma Narain
Singh, former Central Bureau of Investigation Director Joginder
Singh, former Election Commissioner G.V.G. Krishnamurthy, Mrs Deepak
Sandhu who is Director General (Media & Communications) Press
Information Bureau, All India Small and Medium Newspapers Federation
President Gurinder Singh, and Congress spokesperson Tom Vadakkan.
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