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MUMBAI:
MipTV featuring Milia announced its highest ever attendance
for its 44th edition, which ended in April at Cannes.
The
total attendance figures for this year's event were 13,311
which is a growth of 9 per cent compared to the 12,249 professionals
who attended in 2006. The number of companies attending also
climbed to a record 4,532 from 104 countries representing
an 8 percent rise on last year's 4,192 companies from 96 countries.
MipTV
also welcomed 7 per cent more international buyers this year.
A total of 3,816 acquisition executives attended Cannes compared
to 3,564 in 2006.
"The continued success of MipTV reflects the growing
importance of content for the audiovisual industry,"
said Midem television division for Reed director Paul Johnson
"Of particular note was the strengthened participation
of Asian countries, new technology companies and the mobile
and advertising sectors."
The
four-day conference programme entitled Capture Innovation
staged 45 panels with over 150 speakers. Six industry leaders
gave keynote presentations in which they put forward their
views on the future of media. Speakers included RTL Group
CEO Gerhard Zeiler, Jana Bennett and Ashley Highfield of the
BBC and Philip Rosedale, founder of 3D online digital world
phenomenon Second Life.
The
world renowned photographer and producer Yann Arthus Bertrand
was honoured at MipTV/Milia with the first ever Green World
Award during a gala dinner for his work and commitment to
protecting the environment.
The second edition of Content 360, a competition to commission
innovative, interactive content and applications for mobile
and broadband, chose eight winners.
Back
too for the second consecutive year were the International
Interactive Emmy Awards, organised by the International Academy
of Television Arts and Sciences and Reed Midem. The three
winners were announced during a black-tie dinner and were
awarded their trophies for interactive television projects.
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Best Interactive Program:
(Ex-Aequo)
ReGenesis Extended
Reality Game
Xenophile Media
Canada and
Zimmer
Twins
Lost the Plot Productions/
Zinc Roe Design
Canada
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Best Interactive Channel:
BITE Television
BITE Television
Canada
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Best Interactive TV Service:
BBCi
British Broadcasting Corporation (BBC)
UK
Academy president and CEO Bruce Paisner, presented Sky Entertainment
managing director Sophie Turner-Laing with the 'Pioneer Prize'
for the significant advances that BSkyB has made in the area
of interactive television.
The
tenth edition of MipDoc, the dedicated documentary and factual
programming market that precedes MipTV, also posted record
attendance with 469 companies from 60 countries, a rise of
7 per cent on 2006.
1,311
programmes were screened of which 944 were new a 23 percent
rise on new programmes presented compared to 2006. Other highlights
of the two day MipDoc included the keynote address given by
Al Jazeera MD Wadah Khanfar, and the eight International Trailblazers
that were awarded trophies for their outstanding work in the
documentary field.
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