Indiantelevision.com's Kidology
 
 
Trix Rabbit visits kids at Prithvi Theatre festival
 
Indiantelevision.com Team
(30 May 2007 5:00 pm)
 

MUMBAI: As part of its on-ground marketing initiatives conducted during the summer vacations, General Mill's Dip Trix Cookies 'n' Crème has tied up with Prithvi Theatre as their Summertime Theatre Festival 'Seasons of Plays for Children' in Mumbai.

Kids enjoy with Trix Rabbit at Prithvi's kid's festival

As part of Prithvi's festival, short stories titled 'Time to Tell a Tale' directed by Digvijay Savant, was performed at Prithvi Theatre and Horniman Circle. It consists of a dramatic rendition of one and a half hour stories collected from the Yuva Katha series.

Among the stories told, Umpiring, is a story about how two villages in Bengal compete with each other through cricket set the mood for a laughter-filled evening. Despite the hot weather children were the last to complain since their mind was grasped by Munni and her singing coins that tempted her to buy Jalebis or the tale of two young men who poke a ghost to be assured that it is, in fact, a spirit. Children couldn't stop wondering where the stray dog noises came from in Maya Mriga and how the busy bazaar in 'flute' sounded so perfect.

In addition, the children also got the opportunity to interact and play with Dip Trix mascot Trix Rabbit.

A competition was also held for the kids at Prithvi Theatre and Horniman Circle where the children were asked to do a crossword, fix a jumble and draw the Trix Rabbit. Winners will be given special gift hampers from Dip Trix and be given a special mention at www.diptrix.com.

General Mills India Pvt Ltd. marketing director Gayatri Yadav said, "Dip Trix is a brand that belongs to kids. As a brand, we believe that in addition to academics, its really important that children today get more exposure towards other extra curricular activities such as sports, reading and in this case, theatre.

"Such activities encourage all round development of children, and we are happy to support the initiative Prithvi Theatre has taken over the years to promote Theatre for Children. This is fun, educational and a great way to spend your summer holidays."

 
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