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The History Channel to launch in South East Asia on 15 June Team

(30 May 2007 3:00 pm)


MUMBAI: AETN All Asia Networks (AAAN), a joint venture of A&E Television Networks and Astro All Asia Networks, will launch The History Channel (THC) and Crime and Investigation Network in South East Asia on 15 June.

The channels will be launched in Malaysia, Singapore, Brunei and Thailand.

"We are going to launch both brands in additional territories in the region throughout the summer, and plan to deploy our brands and programming via VoD, mobile, and broadband," says A&E Television Networks senior VP international Sean Cohan.

THC and Crime and Investigation Network will be carried on Astro in Malaysia and Brunei. In Singapore, both channels will be carried on StarHub. In Thailand, The History Channel will be available on TrueVision. Additional distribution arrangements will be announced in the coming months.

The two channels will be fully language-versioned in Bahasa Malaysia and Bahasa Indonesia, and later in Thai and Chinese. Program schedules for both The History Channel and Crime and Investigation Network will feature local acquisitions and local productions.

Louis Boswell will be the GM from July 2007.

Cohan adds, "We are very pleased to secure our first distribution partners in Malaysia, Brunei, and Singapore for The History Channel and Crime & Investigation Network.

Astro head of content marketing Agnes Rozario said, "Our commitment is to continue to provide the most dynamic and creative home entertainment and education content in the region, creating greater and wider specialized target content for our consumers to choose from. We believe that the introduction of The History Channel and Crime and Investigation Network will offer viewers more choice as the service caters to an increasingly discerning yet distinctive audience."

Crime & Investigation Network focusses on real crime, people and drama. It opens the door to crime labs, police archives and courtrooms, providing a behind-the-scenes look at criminal investigations, probing unexplained mysteries and examining the lives of infamous murderers and villains.

While police work to crack some of the world's most fascinating crimes, viewers witness first-hand as law enforcement agencies utilize old fashioned detective techniques and the latest forensic investigation tools to solve cases - both new and cold.

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