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MUMBAI:
BBC World, has signed an agreement with Credit Suisse to sponsor
Visionaries, a series searching for the greatest visionary
of all time.
Visionaries
launches on BBC World on 26 May with a special introductory
programme and will be followed by the series which starts
on 1 September.
The
sponsorship package for Credit Suisse includes on air and
on line advertising around the Visionaries series, which will
be seen by BBC World's 65 million weekly viewers throughout
the globe, says an official release.
The
interactive television series, Visionaries, pits luminaries
from the world of arts, music, literature, science and architecture,
against each other and encourages viewers to vote online for
their most inspirational figure.
Viewers
will be able to vote for their favourite visionary online
- www.visionariesdebate.com.
Presented
by BBC World presenter Mishal Husain, the series will focus
on some of the world's most famous icons from Mozart and Madonna,
to architects Christopher Wren and Norman Foster.
Advocates,
to be announced at a later date, will be chosen to represent
each visionary and convince viewers that their icon has had
the most impact in the field.
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