| MUMBAI:
Canadian film and television firm Peace Arch Entertainment Group has acquired
California-based DVD distributor Trinity Home Entertainment for approximately
$10 million. Trinity
has well established distribution relationships with the Army and Air Force Exchange
Service, along with major retailers such as Wal-Mart Stores and Trans World Entertainment,
two of the largest video retailers in the US. Genius Entertainment and Hearst
Entertainment are among Trinity's key content suppliers. Peace
Arch Entertainment president John Flock says, "Trinity is a well run operation
with top notch distribution relationships and an excellent sales force. By integrating
Trinity's operation with Peace Arch's DVD distribution division in Canada, Peace
Arch now has a platform upon which to build one of the leading distribution companies
in North America."
With
Peace Arch's annual slate of more than a dozen direct-to-video productions and
its extensive supply of high quality feature films acquired through the recent
purchase of Castle Hill Productions and Dream in December, Trinity also provides
a natural outlet for Peace Arch's expanding line-up of content. The acquisition
furthers Peace Arch's strategy of building its in-house distribution capabilities
while continuing to aggregate highly marketable film and television content. | 
