(12 May 2007 6:00 pm)

MUMBAI: IMG Media is to launch a new digital media production facility in Sydney, to complement its established television production capabilities

IMG Media already provides web, mobile, digital video content and many other services to the global sports, entertainment and fashion industries, with more than 300 people employed in digital media around the globe. Staff based in London, New York City, Cologne and Hamburg service more than 100 clients including Manchester United, Rugby World Cup and Wimbledon.

The Sydney operation will allow IMG Media to provide the full range of the digital media and technical services to new and existing clients not only in Australia and New Zealand, but throughout much of Asia Pacific. This will include web and mobile site production, hosting and operations; digital content creation and rights management; commercial and technical consulting and implementation; live and VOD streaming across various platforms and systems integration, as well as tapping into the substantial mobile content expertise of the recently acquired Nunet business in Germany.

IMG Media, Australia head of digital media Andrew Cronyn said, "Establishing digital production capabilities in Australia is the natural next step in evolving our already substantial international digital media business. It means we will now be able to provide Australian and Asian-based digital media clients with the same quality of service that we have been providing to other international high profile and high volume organisations for over ten years. It will also mean we can offer a truly 24/7, global service to all of our clients wherever they are located, with production staff now covering all time zones.”

IMG Media Australasia GM David Dodds adds, "TWI and IMG Media have been producing and distributing coverage of some of Australia’s and the world’s biggest sporting events, to the Australian television market place. Our new digital team will enhance our existing content business by being able not only to deliver to all platforms, but also to tailor content to the delivery medium. It will also open up substantial new areas of business for us by enabling us to cater to the growing part of the market that is bypassing television altogether "