(12 May 2007 6:00 pm)

MUMBAI: In a bid to enrich and excite its 2 million community, eBay India has announced an array of initiatives.

eBay India has launched two new features - eBay Blogs and My World, enabling its community members to express their personality and increase their engagement with each other.

eBay India country manager Rajan Mehra said, "We introduced the My World and eBay Blogs feature to enable the fast growing eBay community to interact and exchange views on a common platform. We hope this will facilitate interaction between trading partners that will amount to better understanding, higher satisfaction and greater transparency and connection within the eBay community."

eBay Blogs allow community members an opportunity to create their own personalised publication. Blogs are your personalised space to showcase your personality, opinions and knowledge. one can share bidding tips, movie trivia, vacation tales or astrology gyan. Sellers can use the blogs to creatively promote their products and attract buyers.

eBay has also introduced a new profile page for its community called eBay My World. My World can be used to show the rest of the eBay community who you are! Users, who have been trading with each other for years together, can give a face and personality to the eBay id. The My World page complements eBay users' About Me page and enables them to showcase their personality and interests by creating a special landing page combining many of the features already available on eBay.

Users can customise their page's look, layout and content through a variety of available features and modules:

* Feedback - Member Feedback will always be prominently displayed at the top of My World so that you can instantly see the transaction history of each member.

* Listings - One can display ones current listings and customise how they appear on ones page.

* Photo or Icon - One can upload ones own personal photo or choose from over 30 icons to represent oneself.

* Bio - Provide a description of yourself, your interests, your selling policies or anything else you want to include. You can also create search tags that make it easy for other members to find you.

* Shop - eBay Shop sellers will have their own Shop module with customisable promotion boxes.

* Find people with similar interests and passions - Ones interests, hobbies, things one buys, things you sell etc, get tagged on the My World page. When one clicks on a tag, one get to see all people who have similar interest as yours.