(12 May 2007 6:00 pm)

MUMBAI: Contests2win.com (C2W) has launched Web Charades.

This it says is the world’s first Dumb Charades on video and is being done in association with digital interface devices firm Logitech.

Web Charades is the internet extension of Dumb Charades, the picnic and party game. Now for the first time, you can play this game online in the comfort of your home or office – all at the click of a mouse only on Contests2win.com.

Web Charades can be played at Contests2win.com. All the consumer has to do is guess the name of the movie that the model is “enacting” by understanding the cues that are given to him using the usual DumbCharades clues. Participants can WIN themselves a Logitech – QuickCam. What is unique is that this is done though video and not in the usual illustrated or animated formats.

C2W COO Raj Menon says, “The Internet is evolving and so are consumer’s expectations with regard to content. They are exposed to the very best from sites like YouTube and expect the same from Indian sites. C2w has been the pioneer when it comes to innovative solutions - this is c2w’s first foray into Video contesting using formats that the Indian consumer can relate to and enjoy.”

Logitech director-South Asia Moninder Jain says, “Web Charades brings to life the attributes of Logitech QuickCam – an interactive range of web cameras with outstanding features that combine quality with aesthetic elegance. The webcams allow users to experience echo-free audio with RightSound technology and tame bad lighting with their state of the art RightLight 2 Technology.

"Logitech is actively engaging the use of new media in the era of Web 2.0 and using opportunities like those that exist in adver-gaming to engage with the consumer in the most intuitive way possible.”