Zee Business to launch lifestyle and mobile shows for youth

NEW DELHI: Zee Business is launching two research based business, interactive, blog-backed programmes this May onwards, targeting the youth.

Zindagi Live will debut on 14 May as the first combo show on lifestyle, shopping, careers, informed spending and infotainment.

The second show, Mobiles and More, is dedicated to the growing mobile handset market and seeks to inform viewers so that they can select a handset of their choice and in their budget.
Zindagi Live is a value for money show, educating and informing viewers about products in the same categories in an effort to help them make an informed buying decision.

The programme also has dedicated segments on career, health, beauty, movies, travel, the best deals, interiors, homes and weekend getaways.

Mobiles and More as the name suggests is your guide to buying a mobile phone. Not just the latest handset, but handsets, which you want in your budget. Mobiles and More looks at all this and more.

In fact, Zee officials told that the mobile-related show would have latest information on discounts and which shops in which cities these are available.

"We shall do our own research, which will be an ongoing process, and bring to the audience pointed information on what is available where," a Zee official explained.

To highlight the features and utilities of available handsets, various segments within the programme have been designed.

"Review", a segment of the programme, will give a macro view of latest mobiles in the market. In addition to the basic features, it will analyze the handsets enhanced features like video, picture quality and audio quality.

The handsets will be scanned through under the shadow of their respective competition in the market.

Another segment, "Budget Phones" will profile cheap and utility handsets available in the market. Dressing up your phone with the accessories and other things will be discussed in the Accessories.

"Features will tell us how to use a handset's complicated and flashy things like GPRS, Blue tooth, MMS etc," the official said, adding that another segment, "Upcoming Phone" will feature a handset yet to be launched in the market.

There will be an interactive session - "Complaint" of industry experts dealing with the viewer's genuine problems related to their mobile phones.

Also, a blog will be showcased to list the comments received from people. The programme will keep the viewers informed about the latest discounts available in the markets.

The show also compares a new phone with a similar phone in its category and generates a report card on the phone, keeping in mind pre-defined parameters.

Zindagi Live will discuss ways to get more value for money. The show would comprise a few segments to help common man to take an appropriate buying decision.

"Buying, as the word suggests, will highlight the aspects of a product (any) to be considered before making the purchase. Fashion Story will talk about trends of clothing and apparel prevailing in the market," the official said.

Food freaks will find all the information on eating-joints around and its specialty in the segment Restaurants.

The programme will also put the spotlight on Health and Beauty, Home and Interiors, Movies, Travel, Star-signs, Career/Education besides Weekend Out, which will highlight various Plays-Rock Bands-DJs playing in the city.

A trend story will focus on burning issues like metro-sexuality, Lounges winning over Pubs, World Cup Fever etc, the official revealed.

The programme will also share city's hottest deals and discounts offered on various products.
Zindagi Live will starts on 14th May and will be telecast every Monday, Wednesday and Friday at 9:30 pm with a repeat at 4:30 pm.

Mobiles and More will begin next weekend on Sundays at 10 am and Friday at 10:30 pm.

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