(9 May 2007 6:00 pm)

MUMBAI: DTH service provider Dishtv has announced a Summer Holiday Bonanza package.

Any new subscribers buying dishtv under this summer bonanza can enjoy a dual benefit.

At a special offer price of Rs 3990, they can get the entire hardware along with installation for four months subscription of Maxi package (with 115 digital channels).

A special Movie on Demand season ticket carries unlimited viewing of 24 movie titles, worth Rs 1320, till 28 June.

At the end of the offer period of four months, the subscribers can choose the package they want from out of dishtv’s three tier pricing, ranging between Rs 160 to Rs 300 per month.

The firm is pushing the bonanza as a special Kids engagement festival. The logic is that while parents can enjoy what the firm says is a value-for-money offer to get dishtv home with four months subscription inclusive, the kids can get kids movies, games and channels on the platform. Dishtv has acquired special movies from national and international broadcasters to package together the 'season ticket' on their movie on demand service.

Also packaged in the season ticket are other children movies like 102 Dalmatians in English and Makdee, Tarzan the wonder car, Chachi 420, Munna Bhai M.B.B.S etc. in Hindi. The usual night movie band, post 11 pm, continues with films like While You were sleeping, Runaway Bride etc. in English and Aitraaz, Garam Masala etc in Hindi.

All this comprising 24 movies worth Rs. 1320, is packed in a season ticket that goes free to all new subscribers during this offer on buying dishtv connection till 15 June. Existing subscribers of dishtv can enjoy this season ticket for Rs 299 only, though individual movie orders will also continue to be accepted and shown.

The season ticket concept, the firm adds, is a novel idea being introduced for the first time ever by anyone in this space for the TV viewers. The idea emerges from the consumer insight that children love to watch their favourite movies over and over again, once they like it. Hence kids in dishtv owning homes will now have the utter indulgence of enjoying unlimited and non-stop viewing of the kids’ movies on offer.

Dishtv’s gaming portal Playjam adds two new games every month and a consumer friendly navigation and game selection menu, also now available on air.

Dishtv CEO Arun Kapoor says, " Dishtv has always been a consumer friendly brand. All our previous offers have also been the result of in-depth consumer research and feedback. It gives us great pleasure to see it all result into the fast paced growth of our dishtv family. We would always work towards ensuring maximum possible value to our subscribers by launching such great offers in the future as well."

Dishtv VP marketing Anjali Malhotra said," We are delighted to lead from the front, by providing our viewers with newer and wider entertainment options. Dishtv Summer Bonanza is yet another innovation for existing as well as new dishtv subscribers, with non-stop indoor entertainment for kids at a cost equal to just two to three movies at a nearby multiplex. The season ticket concept is also the first of its kind, in terms of a marketing initiative in the Indian pay television market and enables tremendous value for money to our viewers who would like to enjoy all this fabulous content time and time again, at a miniscule cost."